Ads stop the day you stop paying for them. SEO compounds. We do the profile work, the on-page work, the links and the articles that get you found for the searches that turn into jobs.
SEO for local businesses in Canada generally runs $1,000 to $5,000 a month depending on scope. Here's exactly what each number buys.
$1,000/month
Best for Google Business Profile optimization and local search ranking.
Up to 4 service areas$3,000/month
Best for multi-location profiles and local search ranking across more of the map.
Up to 8 service areas Adds YouTube SEO$5,000/month
Best for businesses targeting one specific province with SEO.
Up to 1 province Widest coverageUnlike the ad packages, SEO isn't priced against a budget — it's priced against ground covered. Every extra service area is its own page, its own keyword research and its own local signals, which is why the number of areas is the number that moves the price.
Which keywords bring work rather than traffic, what your competitors already rank for, and where the realistic gaps are. This decides everything else.
Titles, headings, internal links, page speed fixes and new service-area pages. Small changes, made continuously, on the pages that matter.
Page titles, meta descriptions, heading structure, image alt text, internal linking and structured data — so Google can tell what each page is for.
Consistent name, address and phone across the Canadian directories that local rankings actually read. Unglamorous, and it moves the needle.
Your Google Business Profile kept current: categories, services, hours, photos, posts and review responses. For local search this is often the highest-leverage asset you own.
Making sure new and updated pages actually get crawled and indexed, and fixing the coverage errors that quietly keep pages out of results.
Positions tracked per keyword, per service area, month over month — so progress is a number you can check, not a feeling.
Two, six or ten a month depending on package. Written against real search queries your customers type, not filler for a content calendar.
Titles, descriptions, tags and chapters on your video content so it surfaces in both YouTube and Google search results.
| Core | Plus | Enhanced | |
|---|---|---|---|
| Monthly fee | $1,000/mo | $3,000/mo | $5,000/mo |
| Coverage | Up to 4 service areas | Up to 8 service areas | Up to 1 province |
| Blog articles | Up to 2/mo | Up to 6/mo | Up to 10/mo |
| SEO research & planning | Included | Included | Included |
| Minor website updates | Included | Included | Included |
| On-page SEO | Included | Included | Included |
| Directory link building | Included | Included | Included |
| Manage business profile | Included | Multi-location | Multi-location |
| Search console indexing | Included | Included | Included |
| Keyword rank tracking | Included | Included | Included |
| YouTube SEO | Not included | Included | Included |
Most business owners don't realise they're being ranked twice on the same page, by two different systems, and that the more valuable one has very little to do with their website.
For "plumber near me" this is where nearly all the clicks go.
Where research-stage searches land: "how much does X cost", "best X in Y".
This is why every package includes both business profile management and on-page work. Doing only the website ignores the results that get clicked most; doing only the profile leaves you invisible to anyone still researching.
It's free, it takes ongoing work, and it is routinely the single highest-leverage thing we touch.
We can't leave your reviews. Review count and rating are among the strongest local ranking factors, and buying or faking them risks your profile being suspended — which takes the rankings with it.
What we can do is set up a simple way for you to ask, at the moment a customer is happiest, and make sure every review that arrives is answered. The asking has to come from you.
If your profile is unclaimed, has fewer than ten reviews, or lists the wrong primary category, fixing those three things will usually move your rankings more in the first month than anything we do to your website.
A common assumption is that if you rank in Mississauga you'll naturally rank in Brampton too. You won't. Google treats each location as a separate competition with a different set of competitors, and proximity is a ranking factor you can't argue with.
Ranking in a town you don't have an address in takes a genuine page for it — the services you offer there, the areas within it, the work you've done there — plus internal linking and local signals pointing at that page.
That's real work per town, which is why coverage is what moves the price rather than some measure of "effort". Four service areas is four sets of keyword research, four pages, four sets of local signals.
More is not better. Eight thin pages rank for nothing; four strong ones rank. We'd rather cover the areas where you actually want work and can service properly.
The usual selection criteria:
Past roughly eight areas the maths changes: you're no longer optimising town by town but competing province-wide on broader terms, which is a different job and what the Enhanced package covers.
SEO's biggest problem is that it's sold on a timeline nobody can deliver. Here's the real one.
Keyword and competitor research, technical audit, Search Console set up, rank tracking baselined. Google Business Profile fixed — categories, services, photos, hours. This is usually where the first visible movement comes from, in the map results rather than the blue links.
On-page work across existing pages, service-area pages built, internal linking restructured, directory listings corrected so your name, address and phone match everywhere. Blog articles begin. Rankings start moving on lower-competition terms.
Content accumulates, pages start ranking for the terms they were built for, and traffic becomes a trend rather than noise. Competitive head terms usually still aren't there yet.
This is where SEO earns its reputation. Established pages rank for terms nobody targeted, new articles rank faster than early ones did, and the work done in month two is still producing.
If someone guarantees you page one in 30 days, they're either bidding on ads and calling it SEO, or targeting keywords nobody searches for. Both are easy to check — ask which keywords, then look up the volumes.
Google Business Profile improvements can show up in weeks — categories, services and review responses move local pack rankings faster than anything else. Ranking pages for competitive service keywords usually takes six to twelve months of consistent work. Anyone promising page one in 30 days is either bidding on ads or lying.
One town, city or neighbourhood you want to be found in for your services. Each one needs its own page, its own keyword research and its own local signals, which is why they're counted rather than unlimited.
Past a certain point you stop optimizing for individual towns and start competing province-wide, which is a different job: broader keywords, more competition, and far more content to support it. Enhanced covers one province — not the whole country.
Yes. Two, six or ten a month depending on the package, written against real search queries with your services and service areas in mind. You approve topics before we write them.
If you need work booked next month, ads. If you want to stop renting your traffic, SEO. Most businesses under about $2,000 a month in total marketing budget get more from SEO plus a well-managed Google Business Profile than from a thin ad budget spread across platforms.
It stays on your website, in your Google Business Profile, and in the directories. Rankings decay over time without upkeep, but nothing gets taken away.
We'll check your current positions and Google Business Profile before the call, and bring the gaps with us.